Why We Choose Davines
Beauty, made sustainably.
At Metropolis, the products we use on you and sell to you are not an afterthought, they're part of the experience. That's why we've built our craft around Davines, the family-owned, Certified B Corp haircare house from Parma, Italy.
Davines makes what they call sustainable beauty: a careful balance of nature and science, substance and style. Formulas crafted with high percentages of natural-origin ingredients, carbon-neutral and circular packaging, and a genuine commitment to the planet through projects like 1% for the Planet. It's premium, salon-grade care that's as kind to the earth as it is to your hair, and it's a big part of what makes a visit here feel different.
We'd love to talk you through it in the chair. Here's a look at the lines we love most.
ESSENTIAL HAIRCARE
Daily Care With an Organic Soul
Great hair shouldn't feel like a luxury — it should be part of your everyday routine. Essential Haircare is our primary retail line and Davines' most iconic collection: nine families, each formulated to solve a specific hair need, and each built on a Regenerative Organic Certified™ active ingredient sourced from sustainable Italian and global farms.
-
An Organic Approach
Formulated with high percentages of natural-origin, biodegradable ingredients and free from sulfates and parabens. Care that respects your body and the planet.
-
A Family For Every Need
Whether you need deep hydration (MOMO), frizz control and smoothing (LOVE), color protection (MINU), or repair for processed hair (NOUNOU), there's a tailored formula for you.
-
Eco-conscious By Design
Carbon-neutral, food-grade, lightweight packaging meant to be reused before it's recycled, beautiful on your shelf, light on the earth.
Ask your stylist which family is right for your hair, we'll send you home with the right routine.
MASK WITH VIBRACHROM
Where Vibrant Color Meets Healthy Hair
You shouldn't have to choose between a gorgeous shade and the health of your hair. That's why we color with Mask with Vibrachrom, Davines' permanent and semi-permanent color system, a 98% natural-origin formula that conditions while it colors, delivering rich, long-lasting results.
Color that cares — A gentle, nourishing formula that treats your hair and scalp as it colors, leaving strands softer and healthier.
Shine that lasts — Advanced technology locks in moisture and reflects light, keeping your color radiant and vibrant between visits.
Endlessly versatile — From seamless gray coverage and bold transformations to soft, glossy semi-permanent refreshes, tailored to your goals.
Book a color service or a complimentary consultation to find your shade.
BEAUTIFUL THINGS
Detox and Protection for Color-Treated Hair
If you love keeping your hair colored, bright, or lightened, it needs special care. Every day, tap water and the environment leave microscopic metal buildup in your hair that can dull color and weaken strands. Beautiful Things by Davines is designed to change that. Restoring, protecting, and revitalizing color-treated hair, with both an in-salon treatment and a take-home mask to extend the results.
Advanced metal detox — Gently removes metal buildup and neutralizes impurities to keep your color pure, true, and bright.
Restores strength — Repairs hair stressed by coloring and lightening, rebuilding strength from the inside and protecting against future damage.
A sensorial experience — Fast-acting, with a luxurious fragrance that turns your treatment into a moment of calm.
Add the Beautiful Things detox to your next color service, and ask about the take-home mask to keep your color vibrant for weeks.
Find Your Routine, Right in the Chair
The best part of Davines is that it's personal. Your stylist gets to know your hair, then matches you with exactly what it needs — to use in the salon and to take home. Everything we love is available right here at Metropolis.
Shopping for Davines at home? We'll be adding online ordering soon. For now, just ask us in the salon.